Deli Board celebrates ten years on Folsom Street
The "Cleveland-style" sandwich that took the city by storm.
Ten years ago this month, the SoMa sandwich scene forever changed when Deli Board moved into its own, brick and mortar location at 1058 Folsom Street.
“It is certainly gratifying to make it to ten years,” Deli Board owner Adam Mesnick told me in a recent conversation. “Even staying in business is a big deal for me.”
The “Cleveland-style” sandwich shop opened its doors back in 2011 thanks to a chance encounter with longtime San Francisco restauranteur Johnny Brattesani, who fell in love with Deli Board while it operated out of a commissary kitchen on Howard Street. Brattesani offered Mesnick financing help and the chance to take over his reasonably-priced lease at 1058.
“All I wanted to do was cook and do delicious food,” Mesnick said. “I gotta believe that my attitude at the time was viciously contagious.”
“Making delicious,” as Mesnick says, is still central to Deli Board’s ethos ten years later. And it’s the main reason why, he thinks, the Folsom Street shop has continued to thrive, even during the pandemic.
“I think it’s recognized that the intentions are just pure,” he said. “And have always been all about getting people really good food.”
To celebrate 10 years at Folsom Street, Deli Board will be serving up daily specials throughout September and may host some pop-up events, so make sure to follow along on Twitter and Instagram for updates. And when you do stop by, make sure to check out their new 10th anniversary T-shirts and hoodies as well.
Deli Board / 1058 Folsom Street / Open Tues-Sat from 11am to 3pm
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